Discover why and how to use brand as a strategic filter to develop and grow your nonprofit arts organization. You’ll learn how brand development is different from marketing and promotion, but is mission critical for maximizing business success.
The learning objectives include how to:
- Initiate your brand development process
- Protect your unique brand
- Leverage your brand to deliver business results like growing your audience and donor base
This A&BC Lab is geared to both staff and board members of small to mid-sized nonprofit arts organizations at the early phases of their development.
Kristen is an award-winning brand strategist who unapologetically believes brands should be built on imagination, analytical thinking + being gut-wrenchingly meaningful. Between a lifetime of people watching & 10 years of professional Marketing Research & Brand Building experience, her unique blend of art & science has humanized some of the world's most loved & recognized brands. Kristen is always on the hunt for compelling truths that transform human insights into IDEAS, INNOVATION + IDENTITIES that make brands relevant and enduring. Kristen has been a Business Volunteer for the Arts (BVA) consultant with A&BC since the Fall of 2014. She’s worked on several board development related projects.