A&BC’s annual Business Essentials for the Arts Workshop series recently completed its three “Marketing Matters” sessions. These three marketing-focused workshops progressed from the “big picture” of considering how your organization’s mission statement influences all aspects of our marketing message to the very specific practice of utilizing online analytic tools to see if your online strategies are working. Read more
May 31, 2011
A&BC’s “Continuum of Care Approach” to Arts Clients - Oistrach Symphony Orchestra Case Study
The Arts & Business Council of Chicago (A&BC) strives over time to provide each of its arts organization clients with a carefully thought-out sequence of services that coincides with the group’s capacity, developmental stage and increasing proficiency—what we like to call a “continuum of care.” An excellent example is A&BC’s ongoing relationship with Chicago’s Oistrach Symphony Orchestra (OSO). Read more
March 1, 2011
Cultivate, Cultivate, Cultivate
A preview to A&BC’s upcoming workshop, “Identifying and Cultivating Individual Donors.” Read more
July 1, 2010
Learning by Doing
A&BC’s new clinics offer hands on learning opportunities for organizations that are ready to move their marketing strategies to the next level. Read more
Senior WolfBrown consultant, Jennifer Novak-Leonard, will coach arts groups on how to fulfill the promise of being a "customer-centered" organization. Read more
A&BC’s 2010 “Marketing Matters” series focuses on “the customer connection.” Read more