News - Arts Marketing: Social Media

Useful Tips and Tools from A&BC's "Marketing Matters" Series

A&BC’s annual Business Essentials for the Arts Workshop series recently completed its three “Marketing Matters” sessions. These three marketing-focused workshops progressed from the “big picture” of considering how your organization’s mission statement influences all aspects of our marketing message to the very specific practice of utilizing online analytic tools to see if your online strategies are working. Read more

Will using Facebook and Twitter build your audience?

Undefeated drag racer, cupcake baker and PR expert, Jenna Gruhala Oltersdorf, has practical tips for how to use social media to build your brand and grow your audience. Read more