Workshops

Tuesday, March 27, 2012

Workshops

Strategic Brand Development

Online registration is now closed. We will accept walk-up registrations at the door tomorrow morning.

Tues, March 27 from 9:30am – 12:30pm
Columbia College, 623 S Wabash Ave, Hokin Hall, Rm 109

Lead Presenter:
Elizabeth Richter, Senior Consultant, Arts Consulting Group
 
Panelists:
Lara Goetsch, Director of Marketing & Communications, TimeLine Theatre Company
Anthony Moseley, Founding Executive & Artistic Director, Collaboraction
Travis Rosenthal, Executive Director, Chicago Jazz Orchestra
 

Read Bios

Learn how to be more strategic in building and maintaining the brand of your arts organization.  Your brand is fundamental to your visibility and your ability to stand out from the crowd, and thus your ability to create a value proposition for ongoing support. 

At this workshop, you will learn how to:

  • Develop a brand platform
  • Launch and control a living brand
  • Effectively & easily tell your story to the outside world

You'll hear from arts managers in the field to gain a clearer understanding of what it means to develop a brand and how it can impact your organization.  These panelists will provide concrete examples of what they've done to reflect and reinforce their brand through their marketing materials, online presence, messaging and programming.  They’ll also discuss the challenges in distinguishing your brand in a saturated market.   

Price: $45/65 (nonrefundable)

Elizabeth Richter

Elizabeth Dunlop Richter is a senior consultant with Arts Consulting Group (ACG), a national consulting firm focusing on the arts and culture sector. Based in Los Angeles, ACG provides interim management, executive search, fundraising consulting, marketing and communications counsel, and facility planning and strategic operations. Ms. Richter’s background includes senior management positions in philanthropy, public and commercial television, theater and internet-delivered educational content. She additionally has been a regular contributor to the Chicago Sun-Times.

She was most recently vice president of marketing and communications for The Chicago Community Trust, the region’s community foundation with assets of $1.6 billion. Her responsibilities included media relations, websites, events and publications. Both the Trust’s annual report and website won Council on Foundation gold awards for large community foundations.

She was formerly founder and principal of The Richter Group, a content and media strategy consulting firm. Her clients included Chicago Public Radio, The Field Museum, Peggy Notebaert Nature Museum, and Lincoln Park Zoo. Previously, she was the senior vice president of content and production for InLight, Incorporated, a $30 million start-up that delivered interactive educational healthcare content via video, DVD and the internet to patients, hospitals and medical groups.

Ms. Richter served as director of theater at American Girl Place, the retail/entertainment complex owned by Pleasant Company, a subsidiary of Mattel, Inc. She established and managed the company's first live theater and produced stage musicals, television pilots and music CDs, based on the company's award-winning educational products for girls.

Before joining Pleasant Company, Ms. Richter held a series of management positions at WTTW, Chicago's primary public television station, including vice president of production and vice president of national development. At WTTW, she launched the Emmy award-winning magazine series Wild Chicago, the nightly news analysis program Chicago Tonight and was executive producer of several national PBS series, including the film review series Sneak Previews. Before joining WTTW, Ms. Richter was a news producer and executive producer for programming at WLS-TV, ABC's owned television station in Chicago, where she recruited Oprah Winfrey to host AM Chicago. During her career at WLS, she received nine personal Emmy nominations and won a Chicago Emmy for her work as producer of Eyewitness Chicago.

Ms. Richter's professional affiliations include The Economic Club of Chicago and The Chicago Network on whose boards she has served. She is a member of the boards of the Chapin Hall Center at the University of Chicago, the Women's Board of Rush University Medical Center, the Green City Market and TimeLine Theatre. She serves on the community advisory boards of the Junior League of Chicago, the YWCA, The Chicago Corporation, and the Graham School at the University of Chicago. She is a past board member of the Chicago chapter of the National Academy of Television Arts and Science, the Chicago Wellesley Club (past president) and the alternative design school Archeworks. A graduate of Wellesley College, Ms. Richter and her husband Tobin M. Richter live in Chicago's Lincoln Park neighborhood and have two grown children, Lauren and Ian.

Lara Goetsch
 
Lara has been a company member since 1998 and joined TimeLine's full-time staff in July 2006 as Director of Marketing and Communications. She served as producer for many of TimeLine's early productions, including Summit Conference, No End of Blame, Gaslight, To Live As Variously As Possible, A Cry of Players, Not About Nightingales (6 Joseph Jefferson Citations, including Production), The Crucible (5 Joseph Jefferson Citations, including Production), Awake and Sing! (5 Joseph Jefferson Citations, including Production) and The Lion in Winter. Her other credits with TimeLine include marketing director for numerous productions and serving as a member of the Board of Directors. As a photographer, she has created nearly all of TimeLine's publicity and production photographs since the company's inception.
 
Lara previously was Director of Marketing and Public Relations at The Theatre School at DePaul University, where she worked for 13 seasons coordinating publicity, marketing strategy and special events for the Midwest's leading theatre training conservatory. In Chicago she has also worked at the Next Theatre, Roadworks Productions and Gateway Theatre Company. She holds a bachelor of science degree in journalism from the Medill School of Journalism at Northwestern University, and is a founding member and former co-chair of the Medill Alumni Club of Chicago. She is also a member of the Publicity Club of Chicago and serves as chair of the marketing committee of the League of Chicago Theatres.

 

Anthony Moseley

Anthony Moseley (Director) serves as the Founding Executive and Artistic Director of COLLABORACTION, where he has produced 48 productions and over 250 events since the company’s founding in 1999. In 2000 Mr. Moseley founded the annual SKETCHBOOK Festival, which was lauded by Kerry Reid of the Chicago Readeras “the premiere short play festival in the Midwest. Under Mr. Moseley’s direction, SKETCHBOOK has produced 158 world premiere short plays and featured the work of Michael Shannon, David Mamet, Beth Henley, Regina Taylor, Adam Rapp, Kris Diazand many more. Mr. Moseley’s COLLABORACTION directing credits including the world premieres of El Grito Del Bronx (a co-production with Teatro Vista in association with the Goodman Theatre), The Pull Toy (and His Pasian), and Heroes and Villains;Chicago premieres of Refuge (2000 Jeff Citation nomination for Best Direction), The Cosmonaut's Last Message to the Woman He One Loved in the Former Soviet Union, and Guinea Pig Solo; as well as Mud, To Kill a Mockingbird, and numerous world premiereshort plays for the SKETCHBOOK Festival. Under his leadership COLLABORACTION has received 8 Joseph Jefferson Awards and 18 nominations, as well as awards fromthe NEA, the MacArthur Foundation, and a ”Hopie” award from the Lester and Hope Abelson Foundation for “creativity and innovation.” In 2007, Mr. Moseley was named the Goodman Theatre’s Michael Maggio Directing Fellow, where he worked closely under Artistic Director Robert Falls. He is a member of SAG and AFTRA and has performed in numerous commercials, television shows and movies including Prison Break, The Beast and the recently shot Untitled Ramin Bahrani film, in which he shared scenes with Zac Efron and Dennis Quaid. He holds a BA in Finance from the University of Notre Dame.
 
Travis Rosenthal

A native of St. Jacob, Illinois,  Travis Rosenthal has been involved in music, specifically jazz, as a performer, educator and advocate. He holds a Bachelor of Arts in Music Education from McKendree University, and a Masters Degree from the University of Tennessee at Knoxville. In addition, he served as the Director of Music for Canton Christian Church in Canton, Missouri. 

Mr. Rosenthal  brings experience in the area of arts development as well as an extensive knowledge of social and creative marketing strategies. In addition, he possesses a strong, youthful dynamic in event management, program development, and community outreach.