Workshops
Workshops
MARKETING MATTERS SERIES: Text Message Marketing for Smarties
Tuesday, July 27 - 9:30 am - 12:30 pm
National-Louis University, 122 S. Michigan Avenue, Room 5006
CLICK HERE TO REGISTER! Just $40/$60!
Presenter: Marty Higginbotham, Founder of The Stage Channel and media and arts marketing consultant.
In the U.S., 1.5 Trillion Text Messages were sent in 2009
"The reason that SMS continues to be the dominant force in mobile marketing is simply reach and usage.Nearly every cellphone in the U.S. is capable of text messaging and because it's used for regular personal communication, it's always top of mind in terms of general daily use." - Simon Vella, ADWEEK March 31, 2010
SMS (text message marketing) is all the rage, and arts organizations can’t afford to ignore it. Find out how SMS marketing can make your organization more nimble, customer-friendly and opportunistic.
We'll start off with a brief primer on the history of SMS (text) messaging; learn about short codes, keywords and database integration; and explore existing services that allow you to implement your own SMS marketing plan.
Marty Higginbotham is founder and President of The Stage Channel, a video production and marketing firm serving the performing arts. Combining his background in the arts as actor, director, and designer, along with his experience as a web and database developer, videographer and producer (clients including AT&T and Citicorp), The Stage Channel has produced over 700 promotional videos for theatre and dance. The Stage Channel also provides media consultancy and training for video production and post-production, email marketing and mobile marketing.