Workshops
Workshops
MARKETING MATTERS SERIES: Engage Supporters with a Satisfying Arts "Experience"
Tuesday, June 29 - 9:30 am - 12:30 pm
National-Louis University, 122 S. Michigan Avenue, Room 5006
Presented by:
Jennifer L. Novak-Leonard, Senior Consultant, WolfBrown
CLICK HERE TO REGISTER! Just $40/$60!
This workshop will explore what it means to become 'customer-centered' - WolfBrown will share the latest survey tools and feedback systems out there to measure audience engagement and the impacts that your programs have on audiences, and discuss how organizations around the world are making use of these tools and incorporating what they're learning into their everyday decision-making for the organization and its programs.
In this workshop, we will explore:
- The Culture of Continuous Feedback
- What are the examples of feedback that we see all the time?
- How do the arts engage in feedback?
- What are the different considerations for arts regarding feedback - are the arts different?
- Types of Feedback & Methods for Feedback Collection in the Arts
- Sustaining a Culture of Feedback
- Reconciling Audience Feedback & Artistically-Driven Missions
- How does feedback get used within the organization for marketing purposes? for programming purposes?
You will participate in hands-on exercises & learn tips on how to implement:
- Interviews
- Audience Surveys
Attend next Tuesday and get your culture of feedback started!
Jennifer L. Novak-Leonard
Having joined WolfBrown in 2007, Jennifer Novak-Leonard brings with her an excitement for and experience in applying rigorous research methodologies to cultural policy issues. Jennifer has been trained as an econometrician and as a dancer. She uses those experiences as a foundation for her research, which focuses on the nexus between art - in all forms - and its connection to broader public policy issues.
Jennifer is co-author of Arts and Culture in the Metropolis: Strategies for Sustainability (RAND, 2007) and a contributor to Gifts of the Muse: Reframing the Debate About the Benefits of the Arts (RAND, 2004). She is also co-author, with Alan Brown, of the 2007 WolfBrown report Assessing the Intrinsic Impacts of a Live Performance, commissioned by a consortium of major university presenters.
Jennifer is completing her PhD at the RAND Graduate School where she specializes in both cultural and immigration policy. Jennifer graduated from the University of Chicago with a Masters in Public Policy and holds BAs in art history and international relations from the University of North Carolina - Chapel Hill.