Workshops

Tuesday, May 25, 2010

Workshops

MARKETING MATTERS SERIES: Content Marketing and Social Media

An advanced look at social media, web video, and measurement

Tuesday, May 25 - 9:30 am - 12:30 pm
National-Louis University, 122 S. Michigan Avenue, Room 5006

Presented by: Tim Frick, Owner– Mightybytes, Inc.
Author of: "Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing" and "Managing Interactive Media Projects"

CLICK HERE TO REGISTER! Just $40/$60!

This workshop will take an advanced look at social media, web video, and measurement for an in-depth exploration of content marketing. Best practices for approach and strategy, implementation, metrics, analytics and ongoing maintenance will be covered based on the upcoming book Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing, which covers these topics in detail. 

Hour one: Social Media Optimization
Exploring engagement and how to get a return on it.

  • Overview of off-site techniques including social networking, micro-blogging, niche social sites, web data sharing technologies and their relevance to targeted content marketing. 
  • Ways to use social tools to communicate, converse, and do business successfully.
  • Optimization of social media and content best practices for engagement and digital marketing. Also, user-generated content and online content creation techniques. 
  • Case studies of businesses or organizations that have implemented these techniques successfully.

Hour Two: Web Video
Web video can be a powerful digital marketing asset, when done well. 

  • A general production process overview. 
  • Creating effective web video content.
  • Tips and techniques for getting the best results.
  • Ideas for maximizing ROI.
  • How to use online video as a successful marketing tool.
  • Video sharing & distribution tools and techniques.
  • Semantic metadata and how it helps search engines find your videos.
  • Case studies of businesses or organizations that have implemented these techniques successfully.

Hour Three: Tracking/Measurement
Once all you digital marketing efforts in place, how do you know if they work? 

  • Using website and social media monitoring tools to make sense of how your on-site and off-site marketing efforts stack up. 
  • Tracking and measure clickstream data, landing pages, split testing, alerts tools, blog metrics, social media measurement, and so on.
  • Overview of analytics tools for measurement.

TimFrick

Tim has provided creative media services to an extensive client list since the early 1990s. His work has received numerous awards and has appeared in many publications, web sites, and television broadcasts as well as at Chicago’s Museum of Contemporary Art. He has held positions on the board of the Association for Multimedia Communications, the Advisory Committees of the Illinois Institute of Art’s Animation and Interactive Media Departments, and the Interactive Media Department of Columbia College. Tim is the author of Managing Interactive Media Projects, an interactive media process guide from Delmar-Cengage Learning and an upcoming book on digital marketing techniques from Focal Press. For more information, check out Tim’s blog or his profile on LinkedIn.