|
|
Annual Workshop Series
|
Business Essentials for the Arts is a monthly educational series for arts professionals and their boards on topics critical to successful arts management. The workshops address a range of business topics from branding and generational marketing to board leadership and fundraising. Designed with careful attention to the needs of the Chicago arts community, each workshop offers cutting-edge information and tangible take-aways that can be implemented immediately.
|  |
Cost: $40 per person for non-profit organizations with budgets under $250,000 $60 per person for non-profit organizations with budgets of $250,000 or more Location: Workshop locations vary. Please refer to individual workshop information for details. All Marketing Workshops in this Series are offered as part of the National Arts Marketing Project, a program of the Arts & Business Council of Americans for the Arts, sponsored by American Express:   Host Sponsor:  The topics and dates of this year’s workshops are:
|
|
|
Building a Strong Website and Online Presence: The Keys to Design and Usability
|
|
Thursday, February 28, 2008 at 9:30 AM
|
Featuring One-on-One Clinics* with Internet Marketing experts Erin West and Tim Frick. This workshop will focus on building the strongest website that is fully integrated with your overall marketing and communication goals.
|
|
|
|
Identifying and Cultivating Individual Donors
|
|
Tuesday, March 18, 2008 at 9:30 AM
|
Finding and cultivating individual donors is a long-term time investment and may seem too hard to manage with a small staff and a small budget. Hear from professionals who have successfully mastered the techniques of identifying and cultivating individual support and learn how to scale these techniques to fit your staffing and budget size. Click here for details... |
|
|
|
Embracing Boomers: An Arts Marketer's Target
|
|
Tuesday, April 15, 2008 at 9:30 AM
|
|
Facing facts: The 50+ market has $2 trillion in annual spending power - that accounts for 50% of all discretionary income. More than 30 percent of Americans will be over 50 by 2010.
And boomers are spending in the arts. As an arts marketer you cannot afford to ignore this influential segment.
|
|
|
|
Attracting and Retaining a Diverse Board
|
|
Tuesday, May 13, 2008 at 5:30 PM
|
Many nonprofit organizations suffer from a "network recycling effect, trustees tend to seek those from their immediate circles of influence, most of whom look like, think like, and experience life just like they do.” Staying within such a narrow channel of possible board candidates ultimately results in organizational blind spots. Click here for details... |
|
|
|
New Thinking About Pricing
|
|
Tuesday, June 24, 2008 at 9:30 AM
|
|
Beyond Subscriptions: Dynamic Pricing, Yield Management
& the Internet Revolution.
Time to look
beyond subscriptions and invent a new paradigm: we have to fully use
new information technologies and reinvent our pricing strategies to
allocate the right ticket to the right customer at the right place at
the right time to maximize revenue.
|
|
|
|
|
Turning Your Board Into A High Performance Board
|
|
Tuesday, September 23, 2008 at 5:30 PM
|
|
Click here for more details...
|
|
|
|
Crisis Management: What To Do When The Walls Fall In
|
|
Tuesday, November 18, 2008 at 9:30 AM
|
|
Coping with everyday life at a nonprofit.
|
|
|
|
WORKSHOPS
|
4/15/20085/13/2008 6/24/2008 7/22/2008 9/23/2008
|
|