Let’s face it: market pressure on subscriptions and the increase of last minute buyers are here to stay. These trends are deeply rooted in the evolution of consumption patterns, life style and technology. But marketing single tickets over the Internet is faster and cheaper than ever before.

Time to look beyond subscriptions and invent a new paradigm: we have to fully use new information technologies and reinvent our pricing strategies to allocate the right ticket to the right customer at the right place at the right time to maximize revenue. We now can set price according to predicted demand levels and to each customer’s price sensitivity, and we can reassess it in real time.

This session will explore the impact of the internet revolution on pricing strategies, the concepts of dynamic pricing and yield management and their applications to our field.

Tuesday, June 24, 2008
9:30 AM - 12:30 PM

Baker & McKenzie,
One Prudential Plaza
130 E. Randolph, 39th Floor

TO RECEIVE UPDATES & INFORMATION ABOUT A&BC PROGRAMS,
JOIN OUR E-LIST HERE.


Premier Sponsor:

Host Sponsor:   


Contributing Sponsors: