Dynamic Pricing, Yield Management & the Internet Revolution:
Maximize Income and Optimize Occupancy
Featuring:Philippe Ravanas; International Marketing and Communications Expert and former VP of Corporate Communications for Euro Disney; Professor in the Arts, Entertainment and Media Management Department of Columbia College Chicago
Stephen Roth; former Marketing Director of The Shubert Organization; Partner with The Pricing Institute
Tuesday, June 24, 2008
9:30 am - 12:30 pm
Baker and McKenzie, 130 E. Randolph, 39th Floor
CLICK HERE TO REGISTER! $40/$60!
Market
pressure on subscriptions continues to grow and the increase of last
minute buyers is here to stay. These trends are deeply rooted in the
evolution of consumer patterns, life style and technology. On the
bright side, marketing single tickets over the Internet is faster and
cheaper than ever before.
Time to invent a new paradigm:
organizations need to apply new information technologies and reinvent
their pricing strategies to allocate the right ticket to the right
customer, at the right place at the right time, in order to maximize
revenue. We now can set price according to predicted demand levels and
to each customer’s price sensitivity, and we can reassess it in real
time.
This session will explore the impact of the internet
revolution on pricing strategies, the concepts of dynamic pricing and
yield management and their applications to our field.Refreshments provided.
CLICK HERE TO REGISTER
Learn more about the 2008 Workshop Series
Learn more about the Arts & Business Council of Chicago
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Philippe Ravanas
is an international marketing and communications expert who previously
served as Vice President of Corporate Communications for Euro Disney.
He participated in its launch and developed pan-European marketing
strategies with its official sponsors, including Coca-Cola, Mc
Donald's, Mattel and Nestlé. He contributed tothe redefinition of its
pricing strategy and eventually served as its official spokesperson. He
then joined Christie's Auction House in London, where he took charge of
Worldwide Client Development, including all direct marketing
campaigns.
Mr. Ravanas is a Professor in the graduate program
of the Arts, Entertainment & Media Management Department at
Columbia College in Chicago. He is a contributing author of the third
edition of Marketing Culture and the Arts (a book translated in
thirteen languages and used by arts management professionals and
students around the globe) and of the forthcoming Marketing Planning
for the arts. He is a regular contributor to the International Journal
of Arts Management and to the Journal of Cultural Economics.
He
has coached several cultural institutions in drafting a marketing plan,
including the San Francisco Shakespeare Festival, the Richmond Art
Center, San Francisco’s Magic Theatre, Berkeley's Small Press
Distribution, Chicago's Famous Door Theatre, Boston's Revels and the
Merrimack Repertory Theatre from Lowell, Massachusetts.
Steven Roth is
an independent marketing consultant based in Boston. He as over 20
years experience advising not-for-profit and commercial organizations.
Steven is a published author and speaker on database marketing and data
mining. He began his career as Marketing Director of The Shubert
Organization. Steven is currently Board Chair of ArtsBoston, a
165-member audience development organization.
The Pricing Institute
is a joint venture between arts consulting practitioners in the US and
UK (Baker Richards Consulting, Steven Roth, and WolfBrown) devoted to
helping arts organizations develop pricing strategies that maximize
income and optimize occupancy. The Institute’s goal is to be the
thought leader in pricing research and best practices for profit and
not-for-profit performing arts organizations and institutions in the
realms of theatre, music, opera, and dance in the US and UK. Members
of The Pricing Institute have conducted over 50 pricing studies for
performing arts organizations – all at a very high ROI.