Embracing Boomers:
An Arts Marketer's Target

Facing facts: An American turns 50 every 8 seconds — that's more than 10,000 people every day. The 50+ market has $2 trillion in annual spending power - that accounts for 50% of all discretionary income. More than 30 percent of Americans will be over 50 by 2010.

And yet, the demographic that gets all the attention is the 18-to-49 crowd. Those 50 and up get treated by advertisers “like crazy aunts and uncles who show up uninvited for Christmas dinner.” (Advertising Age)

Why do most arts marketers see the aging of their audience as a problem, and not as an opportunity? The early boomers who are soon entering retirement will have the time and the money to be more involved in the arts. As an arts marketer you cannot afford to ignore this influential segment. Hear the evidence and listen to case studies on engaging this audience.

Tuesday, April 15, 2008
9:30 AM - 12:30 PM

Baker & McKenzie,
One Prudential Plaza
130 E. Randolph, 39th Floor


$40 / $60  Click Here for Registration Form

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