Print ads, posters and postcards - they served you well for years. But the landscape has changed. Consumers don't wander the retail streets, they surf the web. Newspapers around the country are failing. And more than ever, the US Postal service is simply increasing how quickly we fill the recycling bins in our homes and at the office.

In the ever-expanding field of digital and new media, intrusion marketing is gone – you have got to create content that people want to consume and give the consumer a reason to reach out to you. Gone are the days of stuffing the proverbial mailbox with your message and hoping the investment in cost, time and luck yield the return you hope will satisfy your marketing goals.

This workshop will examine specific tactics that will help you confidently transition from costly paper-based marketing pieces to affordable digital and online alternatives while continuing to reinforce your brand, improve visibility and build an audience.

Join us as we:
• Look at the primary functions of your communication message using case studies to
demonstrate campaigns that work;
• Explore the digital and new media promotional options - email, website, sms, social
communities and online word-of-mouth - that maximize your marketing ROI;
• Illustrate the impact of successful content mix using text, photos, audio, video and patron feedback.

Presenter: Marty Higginbotham, Founder, The Stage Channel; media and arts marketing consultant

  

Click to choose price.

Over $250k Budget NP $60.00Under $250k Budget NP $40.00For-Profit Price $60.00

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 Click here for a downloadable registration form

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All Marketing Matters Workshops in this Series are offered as part of the National Arts Marketing Project, a program of the Arts & Business Council of Americans for the Arts, sponsored by American Express:

    

The 2009 workshop series is co-sponsored by
National-Louis University College of Management and Business