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Linking Business with the Arts
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THE LOCAL CONNECTION
Changes in Corporate Sponsorship and the Arts/Business Partnership
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Thursday, November 6, 2008
This forum is made possible through the generous support of MetLife Foundation and is a part of the Arts & Business Council of Americans for the Arts' National Arts Forum Series.
Even as national brand marketers attempt to more effectively engage the lucrative Cultural Consumer, Chicago arts organizations have been marketing aggressively to this valued target for years! This forum focuses on ways that executives responsible for the local and regional marketing of consumer brands are already partnering with Chicago arts groups in joint pursuit of the Cultural Consumer. Our panel of experts will also discuss how future partnerships can be forged for mutual brand-building and bottom-line benefit. Why Arts Organizations need to attend:
Don’t get left behind. You need to shift your focus from asking for philanthropic support to selling your arts organization as a place to put marketing dollars. You’ll meet the brand experts you need to know and come away with a road map to developing your winning pitch for corporate sponsorship.
Why Brand Managers need to attend:
The economic impact of the arts in Chicago is over $1 billion(1). Chicago arts organizations have captive, informed audiences with an aggregate attendance of 11.2 million in 2006(2). What's more, Chicago's arts audiences can be assumed to exhibit many of the same demographic and psychographic characteristics shown in national statistics relating to the Cultural Consumer: decisive, inner-directed, forward-thinking, authentic, experiential, self-expressive. Brand marketers, take note!
This is a continuation of a conversation on the Cultural Consumer that took place in Spring of this year. If you missed the first forum, don't worry, the topic is fresh, with new voices and new ideas to share, and we need your voice this time around!
Moderator: Cynthia Vahlkamp, President of Momentum Strategy Group LLC, a Chicago-based brand strategy consultancy. Cynthia is also a Director of the Illinois Arts Alliance, a Business Volunteers for the Arts alumni, and a former executive with Starbucks, Quaker Oats and other premier brand-driven corporations.
Panelists:
Torri Johnson, Senior Marketing Manager of Innovation, Sara Lee
Toby Sachs, former Chief Global Growth Officerat Draftfcb;accounts included Boeing, Kellogg's, P&G, Kraft and Sprint
Marj Halperin, Strategic Communications & Public Affairs Consultant;
WGN-TV Political Commentator
Adam Thurman, Director of Marketing and Communications, Court Theatre
Thursday, November 6, 2008, Alliance Française, 810 North Dearborn, Chicago
Who should attend: Corporate executives and agency executives responsible for planning brand marketing strategies in Chicago and the region, joined by executive directors and marketing directors of Chicago arts organizations large, medium or small. This is a forum for business and arts marketers eager to partner together in productive, creative and innovative ways.
About the Arts & Business Council Forums
Led by prominent thought-leaders, the Arts & Business Council of Chicago hosts periodic Arts & Business Forums to provide arts and business leaders with an opportunity to explore topics of mutual interest, network, and build lasting partnerships. In 2006/7, 20 cities throughout the United States hosted the MetLife Foundation National Arts Forum Series, a program designed to address current and pressing issues affecting arts organizations across the country. The forum series represents the largest collaboration to date between MetLife Foundation and Americans for the Arts. As a part of this program, the Arts & Business Council of Chicago hosted two local forums. The theme for the 2006-2007 series was Arts & Workforce Development.
Past Arts/Business Forums include:
RenGen: Renaissance Generation — The Rise of the Cultural Consumer and What it Means to Your Business
Keynote:Patricia Martin, recognized expert in cultural marketing and author of RenGen: Renaissance Generation—The Rise of the Cultural Consumer
Moderator: Tony Sarabia, Host of Radio M; Chicago Public Radio, WBEZ FM
Panelists: Kimberly Dixon, VP, Planning at Leo Burnett, USA
Marj Halperin, Strategic Communications & Public Affairs Consultant and Political Commentator on WGN-TV
Fran Johns, Demand Consulting and former SVP Creative Strategist, DDB Worldwide Communications Group
Powering Corporate Performance through Arts-Based Learning: An Evening with Jazz Impact
Part of the MetLife Foundation National Arts Forum Series
Introduction: Harvey Seifter, Director of Creativity Connection, a program of Americans for the Arts
Presentation by Michael Gold, President of Jazz Impact, and the Jazz Impact Ensemble
Performing on the Corporate Stage: How Artistic Training Enhances Professional Performance
Part of the MetLife Foundation National Arts Forum Series
Introduction: Harvey Seifter, Director of Creativity Connection, a program of Americans for the Arts
Featured Speaker: Rob Chambers, President of The Second City Training Centers
Targeting Arts Consumers: How Partnering with the Arts Drives Your Bottom Line
Speaker: Patricia Martin, President, LitLamp Communications Group
Panelists:
Suzanne DeChant, Group Marketing Manager, Starbucks Coffee Company
Philip Santora, Managing Director, Northlight Theatre
Ty Tabing, Executive Director, Chicago Loop Alliance
Assuring Your Future: Reaching and Engaging Individual Donors
Speakers:
Edith Falk, President, Campbell & Company
Dorlisa Martin, Senior Director of Major & Planned Giving, Goodman Theatre
Dorothy Osborn Walton, President, Board of Directors, Chicago Opera Theater
Invest Wisely: The Art of Giving
Speaker: Terry Mazany, President and CEO, Chicago Community Trust
The Arts: A Growth Engine for the 21st Century
Speakers:
William Lilley III, Chairman, iMapData Inc.
John Katz, Partner, Convention, Sports and Leisure, Intl.
Media Support provided by:
 
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