Underground Marketing is targeting a select demographic without using traditional media such as print, TV or radio.  In some ways, Guerilla Marketing is a better word.  It requires a more hands on approach getting right in the face of your target audience.  Often times, budgets are much smaller, but ideas are much bigger.

Taking your mission to the streets can benefit your organization in many ways.

For one thing, directly connecting with your target group can be much less expensive than a large-scale advertising purchase.

These street-smart marketing tactics can also be much more effective than traditional marketing.

Directly reaching out to groups and organizations allows you to: