You got the story. Now the whole world will be reading about your organization. Your effort has paid off, but you're not finished yet.

After You Get the Story

Thank the reporter. Be specific. If the story was well-written, or if the criticism was insightful, say so.

Hate the story? Thank the reporter anyway. Don't tell the reporter you hated the story, but you can correct any information. Remember, any press is good press! People will be more likely to remember a critical review than a positive one — and that means they may be more likely to attend.

Continue a Relationship with the Reporter.

Introduce yourself if you know who they are. Send personal invitations to future events if possible. Use quotes and descriptions of your work to your advantage! Quote a reporter in advertising, in your curriculum vitae, in future postcards, etc. This will help you in getting the attention of other reporters. Use the name of the reporter and publication.

Keep the article. Build it into a scrapbook, or mount it in a frame. Display your scrapbook/frame at your events/openings/performances.