Providing art -- in this case, photographs, your logo,
etc. -- for a story is one of the best ways to get attention.
You should be aware of publishing standards so that your work
can be easily used.
As always, details matter. Be sure to include the following:
| » | Title of each
work and its artist, if art. Scene title and synopsis
if performance, etc. |
| » | Materials or media used |
| » | Names of performers
or artists pictured |
| » | Size and any
other logistical information |
Unsolicited e-mail request for coverage
If you have sent an e-mail to media representatives, you should
feel free to attach images, send links or embed graphics in
your e-mail. You should follow a few rules to make sure your
release makes it into reporters' inboxes.
| | » | Include either
a few images or links to a few images. |
| » | Make sure that
you have images available on your website, and make sure
you send a link. |
| » | If you attach
images, make sure they are smaller than 50k; but
keep in mind that no one will print that small a file.
Which brings us to: |
Solicited photos for publication
Many e-mail servers will not transmit large files, so
it makes sense to store your images on a web server and provide
a reporter with a link.
Publishing photos: an image may look good onscreen, but it
might not print well. This is because a computer monitor displays
only 72 pixels per inch. Newspapers typically print at 175
- 250 pixels per inch; magazines up to 600 or so.
A good rule is to get the highest resolution possible (raw
pics, etc.) and pass that along to the reporter upon request.
Never send images embedded in a Word document. That makes
them unusable.
The following image standards tend to be acceptable. It's
wise to contact the publication to find what they prefer to
receive:
| | » | .jpg |
| » | .bmp |
| » | .tiff (there
are different types of tiffs for Macs and PCs, so find
out what the publication accepts.) |
| » | .eps (Illustrator
EPS only, not Photoshop.) |