When you make contact with a media representative, you are much more likely to get a story if you offer them complete information. Give reporters enough information to write a small piece (up to 200 words) without having to interview anyone. Small items like this are usually last-minute, deadline picks, and may be chosen on the completeness of the information.
Designate an interview contact and make sure contact information for that person is complete and available and that your contact is able to succinctly and articulately represent the organization/event.
Make sure the information you give out is complete and accurate.
Complete information includes
| | » | Full names of artists involved. |
| » | Full name of event or opening. |
| » | Address, telephone number, e-mail and website of event, organization and interview contact. |
| » | Names of works involved, if applicable. |
| » | Description of work (even quotes from critics). |
| » | Prior exhibits/shows/events by the same artist or organization that may be relevant or interesting. |
| » | A basic short form (no more than 500 words) Curriculum Vitae that you update for every show/event. |
| » | Include images or graphics. |