These guys are already contributing!
They like what you do. Now it’s just a question of letting them take more ownership of your success.
| | » | Make every program activity an opportunity for an individual gift – make it easy to give: put a contribution envelope or a link to your website contribution page in each program book; have a donations box at the entrance |
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Make it easy for every audience member to give you their contact information – put out a raffle bowl for business cards or contact slips, let them vote online for a preferred show in the next season. Use your imagination. |
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Get to know your audience. Use questionnaires - hand out with tickets or send
to your email list. Beyond demographics, ask about favorite cultural activities, area restaurants, and what they go to with their children.
Your questions should reveal ways in which your contribution campaigns can be more appealing and effective.
They may reveal ideal peer organizations or businesses to partner with.
And, in aggregate, what your typical audience profile is. Is it the one you thought it would be?
What do you need to do to bring in a different profile? |
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