The value of planning is the planning process which can be as important, if not more important, than the written document. Strategic planning is the process by which your organization identifies and solidifies shared goals, objectives, mission, vision, and key concepts.

You have a dream for your organization. How can you move your dream into reality? How can you identify and set your organizational priorities?

How can you best focus limited resources to maximize the efforts of your staff, board and volunteers?

Strategic planning is the process to help determine your organization's long-term goals and the actions you need to take to get there.

Strategic planning is a disciplined effort by your organization — board and staff — to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future.

Strategic planning is simply a management tool to help an organization do a better job.

Why plan?