» To broaden your audience, you must identify who they are. » To communicate with your audience, you must decide which medium to use. » To reach an entirely new audience on a tight budget, you may need to utilize some creative, unconventional tactics.

You're ready to get serious about promoting your organization. Have you considered the best ways to reach your potential audience?

Wait — who is your potential audience? You'll need to determine the answer to that question before you decide how you're going to reach them. And once you've got their attention, what will you say?

And when your audience becomes your loyal patrons, how do you maintain that relationship?

Marketing is all about finding those answers.

Resources

		Marketing 101 (.ppt) -- an Arts & Business Council workshop presentation by Diane Mielnikowski
		Marketing Plan Development (.doc) -- an example of the development of a marketing plan for an arts client by Arts & Business Council consultants