The Arts & Business Council's E-Commerce Guide was made possible by the generous support of The Albert Pick, Jr. Fund.

Use these resources to build better websites, increase site visitors and traffic, and write for the web environment.

A-Z Tips to Increase Site Visitors
26 sure-fire ways to increase web traffic and site visitors to your website.

Better Web Sites Require Better Thinking (PDF)
Eugene Carr, President, Patron Technology
While web sites have become a key component of how arts organizations present themselves to the public, the author states “it’s all too often the case that sites are treated by arts marketers as afterthoughts.” This article offers a set of questions to help arts marketers assess the effectiveness of their web sites and make improvements.

Building Arts Audiences and Communities on the Web
This guide takes you through the steps to developing a web site -- and a web strategy. A basic HTML Primer is also included. Originally developed by the New York Foundation for the Arts’s Spiderschool program.

Search Engine Marketing Demystified: Getting Googled and Other Best Practices (PDF)
Jonathan Ashton, Co-Founder and Vice President of Business Development, SEO Logic
A PowerPoint overview to the fundamentals for increasing visibility and ranking of your organization’s web site in search engines and attract more visitors. Presented at Arts & Business Council of Chicago’s “The Ultimate Internet for the Arts” seminar in September 2004.

Search Engine Marketing FAQ
Answers to commonly asked questions about how to improve your web site’s ranking and visibility.

Search Engine Optimization 101
A one-page tip sheet with helpful definitions and tips for building a web site with search optimization in mind.

Writing Web Copy That Works
An excellent and brief review of the ten fundamentals for writing great web copy.

More Web Site Marketing Resources

To learn more about online advertising programs for nonprofits, see 
Google Advertising Programs or Overture, a subsidiary of Yahoo.com.

Also visit the US Advertiser Center for tutorials and tips about how to optimize search results, including how to write more effective search listings.

An extensive list of search engines and web directories, including links to free submission site pages, is available on SEO Logic.

To find a search engine optimization consultant, search the online directory of SEOPros, a not-for-profit organization of consultants and internet marketers, or try TechFinder, a searchable directory developed by TechSoup and N-TEN, listing nonprofit technology service providers.