Arts & Business Council of Chicago > Arts Programs > Resources > E-Commerce Guide

The Arts & Business Council's E-Commerce Guide was made possible by the generous support of The Albert Pick, Jr. Fund.

These resources will help you understand how to communicate online with different audiences and stay abreast of online trends that impact consumer behavior.

21st Century Latinos Online (PDF)
Cristina Benitez, President, Lazos Latinos
A PowerPoint presentation about the online habits of Latino consumers, including tips and strategies for communicating effectively via the internet. Presented at Arts & Business Council of Chicago’s “The Ultimate Internet for the Arts” seminar in September 2004.

The Buying Power of Black America (PDF)
Ken Smikle, President, Target Market News
A PowerPoint overview about trends and opportunities in marketing to African-American consumers, and the keys to communicating with them online. Presented at Arts & Business Council of Chicago’s “The Ultimate Internet for the Arts” seminar in September 2004.

Doing Business in the Cyber Century (PDF)
Jim Lucas, Director of Planning and Research, Draft Worldwide
A PowerPoint overview about internet marketing and consumer behavior trends presented at Arts & Business Council of Chicago’s “The Ultimate Internet for the Arts” seminar in September 2004.

DoubleClick
DoubleClick is the leading provider of solutions for advertising agencies, marketers and web publishers to plan, execute and analyze their marketing programs.” The company tracks marketing trends and publishes research, including consumer use of e-mail, ecommerce and web sites. Check out Knowledge Central for DoubleClick's reports about e-mail and market research trends.

Pew Internet & American Life Project
The Pew Internet & American Life Project is a non-profit, non-partisan organization funded by the Pew Charitable Trusts to assess the social impact of the internet on individuals, families and communities. The easy-to-navigate site features reports, trending information and presentations about consumers’ online activities and habits.

Some must-read reports include:

• The Future of the Internet (1/9/05)
• Artists, Musicians and the Internet (12/5/04)
• Older Americans and the Internet (3/28/04)
• The Internet and Daily Life (8/11/04)
• Who's Online: A frequently updated table showing the current demographics of Internet users.

Understanding Your Target Audience-Scarborough Research (PDF)
Tony Hereau, Account Manager, Arbitron Agency/Advertiser Services
A PowerPoint introduction about Scarborough Research and its applications for creating target marketing to arts consumers. Scarborough Research “measures the shopping patterns, lifestyles and media habits of consumers locally, regionally and nationally.” Presented at the Arts & Business Council of Chicago’s “The Ultimate Internet for the Arts” seminar in September 2004.

Your Audience is Online - Do you know who they are? (PDF)
Deborah Johnson Hall, Founder and President, Johnson & Associates Marketing
A PowerPoint presentation about the habits and characteristics of online arts “customers” and an introduction to market research principles. Presented at Arts & Business Council of Chicago’s “The Ultimate Internet for the Arts” seminar in September 2004.