The Arts & Business Council's E-Commerce Guide was made possible by the generous support of The Albert Pick, Jr. Fund.

Review these regulations to make sure your e-marketing activities are in compliance with federal and other legal standards.

CAN-SPAM Act: Definitions, Implementation, and Reporting Requirements 
A link to the Federal Register from March 11, 2004 (Volume 69, Number 48), starting at page 11776.

CAN-SPAM Act: Requirements for Commercial Emailers
From the FTC web site: “The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) establishes requirements for those who send commercial email, spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask emailers to stop spamming them.” This web page describes what the law requires, penalties for non-compliance and additional rules.

"Remove Me" Responses and Responsibilities: Email Marketers Must Honor "Unsubscribe" Claims

Children’s Online Privacy Protection Act (COPPA)
From the FTC web site: “The Children's Online Privacy Protection Act, effective April 21, 2000, applies to the online collection of personal information from children under 13. The new rules spell out what a Web site operator must include in a privacy policy, when and how to seek verifiable consent from a parent and what responsibilities an operator has to protect children's privacy and safety online.” This webpage includes more information about COPPA laws and rules, and features downloadable documents from the Federal Register.

How to Comply with the Children’s Online Privacy Protection Rule
An online guide prepared by the FTC to help you comply with the new requirements for protecting children's privacy online and understand the FTC's enforcement authority.

Federal Trade Commission (FTC) Privacy Initiatives
Information on the online privacy reports to Congress, Children's Online Privacy Protection Rule, Gramm-Leach-Bliley Act, identity theft, online profiling, and other reports, letters and workshops for consumers and businesses.