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Online Audience Research
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Use these resources to learn more about your audience members and the communities they live in.
Complete Guide to Internet Statistics and Research A listing of web sites and research papers having to do with internet statistics and demographics.
Conducting Research on the Internet A guide published by the University Libraries, University of Albany, SUNY to assist users in finding information on the internet. Topics include browsing, exploring subject directories, using a web search engine, accessing meta-databases for in-depth research, and how to join an e-mail discussion group. Helpful links are included throughout the guide.
Metro Chicago Information Center (MCIC) MCIC is a not-for-profit research and consulting resource founded in 1990 by civic, philanthropic, and business leaders to help nonprofits collect and use data to make informed strategic decisions. The web site offers free search tools which aggregate US Census and other data from a 6-county metropolitan Chicago region. Click on Standard Maps/Reports to access the search tool and define your region. Also available on the site are maps for the City of Chicago and the metropolitan Chicago area showing population changes from the 1990 to 2000 census. In addition, MCIC produces research papers on specific topics, including several about arts, culture and tourism. - The Role of Neighborhood Arts Organizations in Building Community Capacity - Survey of Chicago's Cultural Landscape - Visitor Magnets: Attraction of Out-Of-Town Visitors by Museums, Recreation Areas &Cultural Institutions - Members, Motives, and Fees: Who Joins Cultural Organizations, and Why? - The Prospects are Favorable: Paths to Membership Growth for Cultural Organizations
US Census Bureau
More Audience Research Sources
Arbitron Radio ratings and media research
Lazos Latinos Latino branding and advertising
Scarborough Research Lifestyle and shopping patterns, media behaviors, and demographics of American consumers
NOTE: The Arts & Business Council of Chicago maintains a subscription to Scarborough Research services. It is available for use to eligible arts organizations. Contact Suzanne Connor, Director of Programs & Grants at (312) 372-1876 x 221 for more information.
Target Market News African-American consumer research
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