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2006 E-Commerce Seminar Documents
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Below you will find links to the presentations for the E-Commerce Seminar: Engaging Your Audience Online held Tuesday, September 19, 2006.
Keynote Speaker
Gerald Yoshitomi
AM Breakouts
1. Online Media Buying - Decision to Participate
Lead Presenter:Cheryl Mayberry McKissack; Founder, President and CEO of Nia Enterprises
Case Study:Congo Square Theatre Company
2. Primary Research - Perception of Benefits
Lead Presenter:Deborah Johnson-Hall, Founder and President of Johnson & Associates Marketing
Case Study:Joel Hall Dancers and Center
Case Study: The Joffrey Ballet
3. Online Fundraising - Decision to Participate
Lead Presenter:Betsy Harman, Founder and Principal of Harman Interactive
Case Study: Architreasure
Case Study: Luna Negra Dance Theater
Case Study: Teatro Vista
Luncheon Presentation
Online Communities - Reaction to Experience
Presenters:
Alan Warms, Founder and President of Participate Media
Christine Cupaiuolo, a Chicago-based editor and online media consultant for several successful blogs
Jim Hirsh, Executive Director of Chicago Sinfonietta
1. Search Engine Optimization - Decision to Participate
Lead Presenter:Jon Morris, CEO and Founder of Interactive Marketing Initiative
Case Study: Joel Hall Dancers and Center
2. Database Mining and Marketing - Attributes & Background
Lead Presenter: JD Hixson, Senior Account Executive for Patron Technologies
3. Email and Website Marketing - The Experience
Lead Presenter: Marty Higginbotham, Founder and President of The Stage Channel
Case Study: Gene Siskel Film Center
Case Study: Luna Negra Dance Theater
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